Coaching for founders and leaders
From a licensed therapist and founder who has been there.
Recognized & featured by
30 Under 30
Top Voice
- NYUEntrepreneurial InstituteMentor of the Year
- Crain’sNew York BusinessRecognized
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Welcome.

I’m so glad you’re here. Whether you are in a season of growth, feeling mounting pressure, or uncertain about what comes next, it’s likely taken you a meaningful amount of courage to get here. You’re not alone.
As a therapist and a founder, I’ve supported hundreds of people in gaining clarity, empowerment, and a clear path forward to a new chapter that feels aligned and exciting.
You deserve to feel at home within yourself and to see light in the path ahead. I’d love to chart the way, together.
Ways to work with me
Why work with me
I’ve been there.
Most coaches bring business experience or clinical training. I bring both, along with more than 10 years as a therapist, coach, and founder, and I’ve supported hundreds of people in finding clarity and a clear path forward.
The therapist
Trained at NYU and licensed as a clinical social worker (LCSW). I know how stress, doubt, and old patterns show up inside and outside of work, and how to actually shift them.
The founder
I founded MyWellbeing in 2017 and grew it to support more than 250,000 people in finding mental health care. I’ve raised money, built teams, made the calls that keep you up at night, and learned (sometimes the hard way) how to keep growing without burning out.
250,000+people supported in finding mental health care through MyWellbeing
30 millionpeople reached through therapist-led content
10+ yearsas a therapist, coach, and founder
Client stories
What leaders say
I came to coaching feeling pulled in every direction. Working with Alyssa helped me slow down, hear my own priorities, and make decisions I could stand behind. I’m learning that being ambitious doesn’t have to mean sacrificing everything else I want in life that isn’t work.
I was expecting to feel so fulfilled when I finally sold the company that was consuming my entire life and then I felt a level of empty and lost that I wasn’t expecting and was frankly really scary. I kept looking for someone else to tell me what to do. Alyssa helped me get clear about what I really wanted and to take the next step without needing the entire path to be totally figured out.
I’m used to being the person that everyone else leans on. Having a space where I could be honest about my own uncertainty made a huge difference. I left our conversations with more perspective and practical ways to approach the conversations that I was avoiding.
As a founder, it’s easy to let every business high or low represent your worth. Working with Alyssa helped me recognize that and approach difficult decisions with more perspective. I became way more intentional about where my attention — and my energy — went.
Stepping into a bigger leadership role brought up challenges I wasn’t expecting. Alyssa helped me start to actually say what I was thinking directly to the people that needed to hear it, with kindness and without worrying as much about hurting them. I am blown away by how much I (and they) have grown since.
Your story isn’t over. This is just the beginning.
You deserve to feel at home within yourself and to have a thinking partner for what’s next. Start with a free 20-minute call.
Book a free intro call